On November 25, the Burnaby/New Westminster community hosted a dynamic local professional networking event combined with a workshop on harnessing the power of LinkedIn for professional branding. The venue was the Edmonds Community Centre, where Zaida Beatriz, a seasoned marketing strategist, delivered an insightful presentation covering the fundamentals of LinkedIn. She shared effective strategies for creating a compelling personal brand on the platform and offered valuable tips for expanding one's professional network.
Attendees actively engaged with Zaida during a Q&A session, gaining valuable insights into LinkedIn etiquette. Following this, Simone Leonard, Executive VP – Learning and Engagement at CPABC, provided a brief overview of available PDs and the new mandatory PD requirement on Anti-Money Laundering (AML).
Post-presentations, members enjoyed delicious food and beverages, and a few exciting draws were conducted, giving away CPA swags to lucky attendees. The event fostered connections among members, providing a platform for professionals to share their experiences in utilizing LinkedIn for professional growth.
Special thanks to Zaida Beatriz for her educational presentation, and to Simone for providing a brief and valuable overview on the latest PD development and new requirement!
