Selena Woo, CPA, CMA

DISTINGUISHED SERVICE AWARD

Vice-president, private wealth – associates, Nicola Wealth

  • Since 2023, Selena has championed the profession as a CPA Ambassador and inspired future professionals, including through a 2024 branding campaign. 

  • With 20-plus years of commitment to youth empowerment, she has partnered with JA British Columbia as an educator and speaker and serves on its board, sharing her career journey and practical skills. 

  • A passionate advocate for advancing women in finance and leadership, Selena is a mentor with VersaFi, serves on The Forum’s Activation Committee to support its largest fundraising initiative which raised $1.3 million in 2024 for women entrepreneurs, and chairs Dress for Success Vancouver’s Success Luncheon.

Selena is a highly respected mentor and role model, dedicated to strengthening and diversifying the CPA profession’s talent pipeline. The vice-president of private wealth – associates at Nicola Wealth is a proud participant in CPABC’s branding campaign and an active CPA Ambassador who raises the visibility of the profession by speaking at high schools and universities and encouraging more women from diverse backgrounds to pursue careers in finance. 

Selena’s commitment to uplifting others is reflected in more than two decades of community leadership. She has volunteered with JA British Columbia for over 20 years and has served on its board of directors since 2024. Other contributions include serving on the Activation Committee for The Forum and helping to organize its 2025 fundraising event, which raised $1.3 million to support women entrepreneurs. She also mentors women through her involvement in VersaFi, a network for finance professionals. Selena is highly active with Dress for Success Vancouver as well, chairing its Success Luncheon and promoting financial literacy through ongoing speaking engagements.

In addition, Selena champions the Chinese Canadian community by organizing high-profile events for the Vancouver Chinatown Foundation and through her involvement on various committees, including the Chinatown Storytelling Centre Committee. 

“Selena continues to distinguish herself as a thoughtful and committed leader. She paves the way for the next generation not only by giving them the tools and knowledge to succeed, but also by modelling what it means to lead with integrity, inclusivity, and care for the community.”

– Wendi Campbell, President & CEO, JA British Columbia