We’re on a mission to reshape how the CPA designation is understood and celebrated by today’s career seekers. CPA Amplify is our call to action – an invitation for members, employers, and educators to help shape public perception and contribute to the designation’s long-term sustainability, one story at a time.
A Call to Action
With the support of our community, we aim to move beyond outdated perceptions and highlight the dynamic, diverse, and impactful roles CPAs play today. Through everyday interactions, mentorship, and storytelling, members, employers, and educators play a vital role in inspiring the next generation. By embracing these themes and values, you can help us tell a more compelling story. One that resonates with future CPAs and reflects the evolving nature of the profession. Ready to make an impact?
Member Checklist
- Watch the 1-hour free PD webinar – CPA Amplify. Shape the future of the profession. Share your CPA journey with authenticity and purpose.
- Become a Financial Literacy Volunteer. Bring free, unbiased, functional, and clear financial literacy information to communities throughout BC and Yukon. Demand is high for this community focused service. Additional volunteers are always needed.
- Volunteer to be a CPA Mentor. Give back and invest in the future of the profession, creating a legacy that has a lasting impact
- Volunteer to be a Member Ambassador. When students are choosing between today’s endless career options, they want to know what it’s like to actually BE a CPA. Volunteering to tell your CPA story a few times a year can influence more than you think.
- Donate to the Education Foundation. Give the gift of an accounting education to students in need. One time donations, planned giving and estate gifts all contribute to helping students in financial need reach their goal of becoming a CPA.
- Advocate for CPA hiring within your organization. Post volunteer and job opportunities on CPABC’s job board.
Employer Checklist
- Nominate a CPA for member recognition. Celebrate the next generation of leaders in the profession.
- Partner with CPABC. Join the Employer Network to boost your brand and showcase your CPAs at business events.
- Pay competitive wages. Conduct regular compensation benchmarking to ensure salaries and total rewards packages are aligned with industry standards, are equitable with other similar credential-seeking students (e.g. MBAs, CFAs), and reflect the value of a CPA’s specialized knowledge.
- Pay transparency and career progression. Implement transparent compensation frameworks that outline salary bands and progression opportunities to help CPA candidates understand how their careers can evolve within your organization.
- Host a Financial Literacy Session. Help your community make more informed financial decisions by hosting a CPA financial literacy session.
- Support CPD for Your CPA Talent. Support ongoing learning and offer leadership training.
- Sponsor a CPA Education Foundation Scholarship or Bursary. Your organization can apply to partner with the CPA Education Foundation to supply award funding to BC accounting students in need. Support future talent and promote your employer brand at the same time.
Educator Checklist
- Integrate Real-World CPA Examples into Lessons. Showcase how CPAs impact business decisions, sustainability, and ethics in your curriculum.
- Promote CPA Scholarships and Bursaries. Share information on financial supports available for students pursuing the designation.
- Create CPA-Focused Projects. Assign case studies or simulations that mirror CPA work, like audits or financial analysis.
- Encourage Participation in CPA Case Competitions. Promote student involvement in case competitions or business challenges sponsored by CPABC.
- Share CPA Career Resources. Distribute brochures, videos, and links to CPABC’s programs and resources.
- Advocate for Accounting Clubs. Support student-led accounting or business clubs and help them partner with CPABC.
- Host a Financial Literacy Session. Help your students make more informed financial decisions by hosting a CPA financial literacy session.