AI uses in the financial sector

By Randy Johnston
Jul 3, 2024
AI uses in the financial sector
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The financial industry is witnessing an unprecedented revolution driven by innovative technology. Artificial intelligence (AI) uses in the financial sector have made the technology a vital tool. By processing vast amounts of data at incomprehensible speeds, AI applications are altering the finance landscape, enhancing everything from fraud detection to personalized banking services.

There’s much money in AI – an industry projected to be worth $407 billion by 2027. Increasingly, there is a lot of AI in the financial sector, such as Microsoft Copilot for Finance in Excel, Outlook, and Teams. The use of AI in finance is widespread, but it is focused on several key areas. In this quick overview, we will touch on AI technology’s various roles in the financial sector and the monumental shifts it catalyzes in how financial bodies conduct business.

  1. Risk Management

    AI is a game changer in risk assessment, where the key is to predict future financial outcomes based on historical data. Machine learning models can now analyze complex data sets and patterns, providing more accurate predictions. Algorithms in machine learning empower financial applications to become more adept at identifying trends, anomalies, and actionable insights.

    These algorithms have led to enhanced credit scoring, early fraud detection, and the ability to monitor real-time market conditions to mitigate risks. Remember, the NIST AI Risk Management Framework (AI RMF) provides guidelines for incorporating trustworthiness considerations into designing, developing, using, and evaluating AI products, services, and systems.

  2. Customer Service And Personalization

    Banking has always been a personal business, and while it may seem counterintuitive, AI makes it even more so. Chatbots, virtual assistants, and predictive analytics models powered by AI are driving hyper-personalized customer experiences. For example, Ally Assist can answer customer questions, provide financial advice, and help customers with budgeting and bill pay tasks.

    By understanding customer behavior and preferences, AI enables banks to offer tailored product recommendations, thus improving customer satisfaction and retention. For example, Capital One utilizes AI to personalize its products and services for each individual customer. For instance, the company recommends credit cards and other financial products based on customers’ spending habits and financial goals.

  3. Trading And Portfolio Management

    AI has significantly impacted trading and portfolio management. High-frequency trading models leverage AI algorithms to execute complex strategies at speeds impossible for human traders. AI-enablement often captures opportunities that a human might miss. In portfolio management, AI-powered tools can suggest changes in investment strategies based on market conditions or investors’ goals, ensuring a dynamic and responsive approach to portfolio management.

  4. Compliance And Security

    As financial regulations increase, compliance becomes increasingly burdensome. AI, however, provides solutions that streamline compliance processes and enhance security measures. AI-driven systems can monitor vast amounts of transactions and data to detect anomalies, suspicious activities, and compliance breaches more effectively, thus reducing the risk of financial crime and protecting customer assets. McKinsey suggests that generative AI could fundamentally change financial institutions’ risk management in the next five years.

  5. Operational Efficiency

    AI streamlines the most complex and tedious back-office operations. Streamlining means quicker loan approvals, streamlined payment processing, and automation of various administrative tasks. By integrating with existing IT infrastructures, AI technologies can improve efficiency while reducing the potential for inherent errors when humans are involved in repetitive tasks. In the financial sector, robotic process automation can manage tasks such as data entry, invoice processing, and even preparing compliance reports, freeing up human resources for more strategic roles. Further, banks and many other businesses should consider becoming AI-first.

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Looking To The Future

AI has the potential to redefine the financial sector for years to come. The technology’s growth will be propelled by advancements in machine learning, increased computational power, and the availability of big data. AI and quantum computing will drive these initiatives faster.

While challenges and ethical dilemmas are an inevitable part of this journey, the potential for AI to improve efficiency, mitigate risks, and enhance customer experiences is vast. As illustrated above, these AI uses in the financial sector should provide a competitive edge to early adopters. Consumers and professionals need to monitor these advancements closely since AI will alter the landscape of financial institutions and influence the broader economy and society.

Randy Johnston is one of the partners at K2 Enterprises. In his role at K2 Enterprises, Randy helps to create and deliver technology-focused training to business professionals throughout North America. You may reach Randy via email.

Originally published by K2 Enterprises.

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