Organizations spend a significant portion of their annual budgets every year on marketing and in particular branding. Large Fortune-sized companies even have large departments staffed with brand zealots that work tirelessly to ensure that the corporate brand is never misrepresented or ‘burned’ by employees, contractors, and partners.

Employment in resource-based industries continued to fluctuate in 2016, and some industries in the middle and northern sections of Vancouver Island experienced significant job losses. However, communities with diversified economies did experience positive gains, according to CPABC Regional Check-Up, an annual economic report by the Chartered Professional Accountants of British Columbia. 

As leaders, it can be easy to leave your team to their own devices during the summer months, but now is the most important time to make sure your hard-working heavy hitters are happy. With a lighter workload, employees tend to develop a wandering eye. If they’re not fully engaged, they can be easily tempted by job openings with other companies, and if they feel underappreciated, that may be the ammo they need to move on to new opportunities.