CPABC How to Series: Professional vs Personal Branding - What and Who You Are

Come learn who you are as a person, including how your values and purpose can be articulated to convey your authentic personal and professional selves. The session will be led by two experienced CPAs with diverse work backgrounds who have successfully reinvented and rebranded themselves as certified coaches. Success is just on the other side of the glass door. Set yourself up for career and life success as CPAs.

Speakers

Bronche Cheng, CPA, ACC, COC

Bronche Cheng is a certified coach and former Tax Partner and People Leader at KPMG. Once a shy, first-generation immigrant, Bronche built a successful career as an equity partner at a top global accounting firm in Canada. Today, she empowers women and professionals from quiet cultures to build personal brands that reflect both their brilliance and ambition.

Having worked with countless aspiring leaders, Bronche understands how admirable values like humility and harmony can sometimes lead to talented individuals being overlooked. Drawing on her emotional intelligence training and over two decades of leadership experience, she shows others how to lead with intention and be seen without needing to be loud. Bronche helps her clients build authentic personal brands that are uniquely theirs, keeping them top of mind with leaders and clients, and positioning them for their next opportunity.
 

Sophia Kokileff, CPA, ACC, COC

Sophia Kokileff is an ICF-certified coach, CPA, and educator who helps individuals and organizations align their work with their values and aspirations. With a unique blend of corporate finance experience and coaching expertise, she supports CPAs and other career-driven professionals in building clarity, confidence, and fulfillment – while achieving an authentic balance between work and life.