CPABC How to Series: Leveraging LinkedIn with Intention
Your CPA journey is about more than technical knowledge; it’s about how you build relationships and position your story in a competitive job market. This session in the How-To Series explores the role LinkedIn plays as a powerful tool for personal branding and career growth.
Featuring Casey Chung, CPA, PCC and Svetlana Viranovskaya, this webinar will share practical insights on how to strengthen your LinkedIn presence and approach networking with intention. Drawing on their expertise in career coaching and employer relations, our panelists will offer a well-rounded perspective on how to build credibility, foster meaningful connections, and position yourself for new opportunities. Whether you’re building your profile for the first time or refining your online networking skills, this session will help you gain clarity and confidence in how you present yourself so you can stand out and move forward in your career with purpose.
Panelists
Casey Chung, CPA, PCC
Casey Chung is the founder of Your CPA Coaches, a career and business coaching service for CPAs. A KPMG alumnus, he is a CPA and ICF Professional Certified Coach (PCC) dedicated to helping accountants unlock their personal and professional potential. He is passionate about helping CPAs build clarity, confidence, and fulfilling careers aligned with their strengths and values.
Follow Casey on LinkedIn.
Svetlana Viranovskaya
Svetlana is an Employer Relations Specialist at MOSAIC with a background in strategic marketing and brand positioning. She works at the intersection of employer engagement, career strategy, and personal branding. She supports professionals in accounting, marketing, and business management consulting as they navigate the Canadian labour market through personalized job-search strategies, LinkedIn optimization, and networking. She is passionate about helping people transform their skills and experience into meaningful career opportunities’.
Follow Svetlana on LinkedIn.
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