Strategy should be simple, however it is often complicated by people who don’t understand strategy. Bold statement? Maybe. My experience has been that most organizations do not fully (or even partially) execute on a business strategy that moves them forward because they are committing the ‘7 Deadly Sins of Strategy.’
Robert Murray is a Vancouver-based Business Strategy Consultant and partner at Incrementa Consulting Inc. Robert is the bestselling author of It’s Already Inside and Unlocked. Robert is presenting Simple Strategy – Simply Said on June 26, 2017 and Personal Branding for Personal "WOW!" on July 14, 2017 through CPABC’s professional development program.
Previously published on CPABC blog, October 26, 2016.
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