Our CPABC brand strategy was created to raise awareness of the Chartered Professional Accountant (CPA) designation. Our campaigns are designed to strengthen awareness and recognition of the value of the designation, and showcases the benefits CPAs bring to the business world.
CPAs Navigate Change and Drive Success
“Navigating Change” is the tagline for the CPA profession's branding campaign launching October 17, 2016. The new campaign focuses on CPAs’ ability to leverage their expertise and ethical fortitude to navigate through disruptive change by anticipating the unexpected, making sense of complexity, and analyzing data to make business decisions that drive success.
CPA brand advertising and marketing and communications undertaken since the launch of the Canadian CPA designation in 2013 have successfully driven unaided awareness of the CPA brand to an impressive 39 per cent. This year’s ad campaign, created by Toronto-based agency DDB, aims at increasing understanding of the tangible value CPAs bring to businesses and other organizations. It will be seen on Canadian television, in business magazines, and across the internet.
The CPA provincial bodies and CPA Canada will help drive understanding and demand for CPAs among employers through direct communications with key stakeholders. And, as always, the work that CPAs do in their professional lives and in their communities will provide the evidence of the value of CPAs.
For more information on our 2014/2015 Brand Campaign, please contact recruitment.
For more information on our 2014 Brand Campaign, please contact recruitment.